Chances are, the next time you hand someone a business card, it will be in the trash before you can say, “Let me know if I can help you”. That’s because 80% of business cards are thrown away within a week of someone receiving them.
However, there are steps you can take to make your business card interesting enough that you help defy the odds of landing in the bin.
“The primary purpose of a business card is to provide contact information,” says Christy Johnson, manager of Hilburn Printing in Shreveport-Bossier. “But if you want the recipient to keep the card, you need to put some thought into the design to make it memorable, functional and brand-specific.”
Below are seven tips to keep in mind when designing or re-designing a business card.
Tip #1: Keep it simple
It’s not a book so you don’t want to inundate the tiny card with so much information that the recipient is overwhelmed. Stick to your logo, company name, your name and contact information. If you have a memorable tagline or quote, add that for pizzazz.
Tip #2: Keep it current
If your business moved last year, added a new location, or changed pertinent information such as the phone number, email address or website, make sure and update your card with the current information. (Don’t forget to change your business letterhead and envelopes too!)
A wrong phone number or bounced email is a real deal killer.
Tip #3: Keep it brand-specific
The whole point of your business card is to communicate your brand identity and make a great first impression of your business. So be sure your designer uses your current logo, tagline, brand colors and any design elements that are part of your brand.
Also, make sure your card echoes the design of your website with a congruent look so that the customer experience is consistent.
Tip: #4: Keep it standard
Go with a standard size to save on printing costs and ensure your card fits in folders and wallets. You don’t want your card folded and stuffed into the crevice of a wallet, never to be seen again.
Tip #5: Keep the back blank
Leave your options open by keeping the back blank. This way, you can write a brief message to make a deeper connection and help separate you from the pack of other cards they may receive at a conference or meeting.
For example, you could write:
• ‘Thanks for meeting with me today – let’s have lunch sometime!”
• Or, ‘Great to meet you at Expo 2018’.
Tip #6: Make it Fun
If your business card can make someone smile, you’ve made a connection with a potential customer. That’s because humor can break barriers and make customers more open to talking to you.
If you don’t already have a working tagline, quip or quote, brainstorm with a couple of friends or business associates and come up with several witty options related to your business. Or, if you need some help brainstorming, let our creative department put some ideas together for you!
Then, test the ideas out with friends and co-workers and use the one that gets the most smiles.
Tip #7: Keep it Professional
With basic design software available on every computer in the world, the temptation is to ‘save money’ and design it yourself.
Don’t do that! A business card may be the only impression you leave with a potential customer. It should be the best impression you can afford.
Use a professional designer to ensure a clean, easy-to-read layout, relevant font and design, and print-ready quality.
Order by January 31 and Save Ten Percent!
Do you need new business cards for 2018?
We’re running a special through January 31 offering a 10% discount on business card printing (design not included). Just mention the code, ‘BLOG18’ and let’s get started!
For more information, give us a call at 868-8868.