Make 2018 A Year To Remember With Specialty Promotional Marketing Items

As 2018 gets into full swing, why not plan a few specialty promotional marketing items to promote your business and boost employee morale throughout the year?

There are thousands of specialty promotional items from which to choose, ranging from inexpensive cups, pens and magnet clips to premium items such as t-shirts, umbrellas and even Bluetooth speakers.

You can use items like these to express your appreciation and boost morale during employee recognition dates such as National Nurse’s Week or Administrative Professionals’ Day or give your employees a memorable gift at the company picnic or Christmas party.

You can also use special promotional items to reward your customers.

“Specialty promotional items offer a number of advantages to companies and organizations,” says Christy Johnson, manager of Hilburn Printing in Shreveport-Bossier. “The best specialty promotional items are practical – something customers and employees will use every day, serving as a constant advertisement for your business. If you have a lot of customers or employees on your list, specialty items are also the most cost-effective way to give gifts.”

If you’re thinking about ordering specialty promotional items for your business this year, these five tips will help you make the most of these marketing tools.

Tip #1: Plan Ahead

It depends on the product, but the average turnaround time is two to three weeks.

“We recommend that companies plan as far in advance as possible so that you not only get the marketing promotion in your budget but that you have time to select the items, review your proof and get them in production,” says Christy.

Tip #2: Be Specific When Ordering

Because there are literally tens of thousands of specialty items on the market, if you see something you really like, find as much information as you can about where it came from, the website url and item number.

“Customers often see something they like and try to tell me about it or send me a photo,” says Christy. “But because so many manufacturers produce the same products, it’s often like looking for a needle in a haystack to find the exact same product. If you’re looking at products online, send me a direct link (url) along with a photo. I’ll do my research and work to find the highest quality at the best price for you.”

Tip #3: Ask About Price Breaks

Specialty items are less expensive if you order in bulk. Once your logo is processed and ready to imprint, the more you order the less expensive it is per item.

Manufacturers offer price breaks depending on the quantity ordered. So if you know you’re going to need an item for a year or even longer, estimate how many you will use and we’ll let you know where the price breaks are.

“Items like cups and napkins get price breaks at 100, 250 and 500,” says Christy. “More expensive items like chairs and umbrellas get price breaks in lower quantities such as 24 and 36.”

Tip #4:  Think Outside the Box

Pens and notepads are popular and practical items to give. But if you’re looking for a ‘wow’ factor, think outside the box and order specialty promotional items that turn heads.

What’s hot right now?

  • Fidget spinners: popular and fun especially if the company or organization markets to parents and/or children. Perfect for employee picnics or health screenings where children are present.
  • Magnetized clips: a practical item used to display photos, cards or other mementos on a hard metal surface such as a refrigerator or filing cabinet.
  • Bluetooth Speakers: high-value customers deserve high-value gifts. A Bluetooth Speaker (imprinted with your logo) will sit on your customer’s desk and be used every day.

Tip #5: How To Order

At Hilburn Printing, we make it easy for you to place your order for special promotional items:

Step 1: Choose your item

Step 2: Provide your logo in a high-resolution eps file (if we don’t already have it on file). If you don’t have a logo yet, our graphic designer will work with you to create a design that will represent your company’s brand.

Step 3:  Approve the proof provided to you within 3-4 business days.

Step 4:  Receive your order, typically in 10-15 business days.


For more information about how Hiburn Printing can help you with specialty promotional items call us at: (318) 868-8868.